Benefits of Attending
Develop an understanding of the global sports business and identifying how corporates and sports can participate in these opportunities
How to develop a sports strategy for your business
How to measure the returns from sports business (ROI effect)
Understanding what are the drivers of value to maximise returns from sports sponsorship
How sports broadcasting rights should be value for television and radio
Valuing new media and understanding the trade-offs with other media sports rights (mobiles and online)
Identification of new key brands leverage sports marketing to outperform their competitors
An appreciation of the attractive sports properties and future opportunities
What to do going forward in an emerging market such as Turkey
