Background

The global sports economy is continuing to boom with an increasing involvement of corporations in the business of sports.

This unprecedented growth is expanding across geographically from the traditional markets of the US and the EU but now in Europe more broadly, Asia, South America and Africa.

There is also continuing growth across Football, NFL and Baseball but also now other major professional and emerging sports.

Now is the time for Corporations, Governments and Sports to understand this high growth market and how to participate in the opportunities.  The business of sports enables a marketing of brand the excitement of sport that drives long term business success.